Privacy Policy

Ash Caswell & Company Real Estate Marketing Platform

Last Updated: April 14, 2026

1. INTRODUCTION

Ash Caswell & Company ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our real estate marketing platform, website, and associated services (collectively, "Services"), including our integration with TikTok and other social media platforms.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

Account Registration Information:

  • Name, email address, phone number
  • Business address and information
  • Real estate license information
  • Account credentials and authentication information

Service Usage Information:

  • Property listing details and descriptions
  • Market analysis and transaction data
  • Client and lead information
  • Marketing preferences and content you create

Communication Information:

  • Messages, inquiries, and support requests
  • Feedback and survey responses
  • Content you submit through our Services

Payment Information:

  • Billing address and payment method information
  • Transaction history and receipts
  • (Note: We do not store complete credit card information; payment processing is handled by secure third-party providers)

2.2 Information Collected Automatically

Device and Usage Information:

  • IP address and device identifiers
  • Browser type and operating system
  • Pages viewed and time spent on our Services
  • Referring/exit pages
  • Clicks and interactions with content

Cookies and Tracking Technologies:

  • Session cookies for functionality
  • Analytics cookies to understand usage patterns
  • Marketing cookies for targeted advertising

Location Information:

  • General location data (city/region level) based on IP address
  • Precise location (if you provide permission)

2.3 Information from Third Parties

  • TikTok and social media platform data (with your authorization)
  • Public real estate and property data
  • Business verification services
  • Analytics and marketing partners

3. HOW WE USE YOUR INFORMATION

We use collected information for the following purposes:

Service Provision:

  • Create and manage your account
  • Deliver Services you request
  • Process transactions and send confirmations
  • Provide customer support and respond to inquiries

Service Improvement:

  • Analyze usage patterns and preferences
  • Develop new features and improvements
  • Troubleshoot and optimize performance
  • Conduct research and analytics

Communications:

  • Send service updates and announcements
  • Respond to your inquiries
  • Send marketing materials (with your consent)
  • Provide educational content about real estate marketing

Legal and Safety:

  • Comply with applicable laws and regulations
  • Enforce our Terms of Service
  • Protect against fraud and unauthorized access
  • Protect the rights, property, and safety of our Company, users, and the public

Social Media Integration:

  • Post content to your authorized social media accounts (TikTok, Facebook, Instagram, etc.)
  • Analyze social media performance and engagement
  • Manage your social media presence

4. HOW WE SHARE YOUR INFORMATION

4.1 Service Providers

We share information with third-party service providers who assist us in operating our Services, including:

  • Cloud hosting and storage providers
  • Payment processors
  • Email and communication services
  • Analytics providers
  • Social media platforms (TikTok, Facebook, etc.) - for posting and integration purposes

4.2 Legal Requirements

We may disclose information when required by law or in response to:

  • Subpoenas or court orders
  • Government regulatory requests
  • Law enforcement investigations
  • Protection of public safety

4.3 Business Transfers

If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.

4.4 Your Consent

We may share information with third parties when you explicitly authorize us to do so.

4.5 Public Information

Information you choose to publish through our Services (property listings, market updates, social media posts) may be publicly accessible and viewable across the internet.

5. SOCIAL MEDIA AND TIKTOK INTEGRATION

5.1 TikTok and Third-Party Platforms

Our Services integrate with TikTok and other social media platforms. When you authorize us to post to your accounts:

  • We access your social media accounts to post approved content
  • We may collect analytics and engagement data from these platforms
  • You remain responsible for content posted to your accounts
  • Each platform's privacy policy also applies to your data on that platform

5.2 Third-Party Privacy Policies

This Privacy Policy applies only to our Services. When you use third-party platforms like TikTok, their privacy policies also govern data collection and use. We encourage you to review their privacy policies:

  • TikTok Privacy Policy: https://www.tiktok.com/legal/page/global/privacy-policy/
  • Facebook Privacy Policy: https://www.facebook.com/privacy/explanation
  • Instagram Privacy Policy: https://help.instagram.com/519522125107165

6. DATA SECURITY

6.1 Security Measures

We implement industry-standard security measures to protect your information, including:

  • SSL/TLS encryption for data in transit
  • Secure authentication mechanisms
  • Regular security assessments
  • Restricted access to personal information
  • Staff training on data privacy and security

6.2 No Absolute Guarantee

While we take security seriously, no system is completely secure. We cannot guarantee absolute protection against all security breaches. You use our Services at your own risk.

7. DATA RETENTION

We retain personal information for as long as necessary to provide Services and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

You may request deletion of your account and associated data by contacting us. We will comply with deletion requests within 30 days, except where data is required to be retained by law.

8. YOUR PRIVACY RIGHTS

8.1 Florida Privacy Rights

Under Florida law, you have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt-out of the sale of your personal information (if applicable)

8.2 California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act.

8.3 Exercising Your Rights

To exercise any of these rights, please contact us at:

  • Email: ashcaswellrealtor@gmail.com
  • Phone: (850) 419-5934
  • Mail: 340 Sailfish Circle, Destin, Florida 32541

9. COOKIES AND TRACKING TECHNOLOGIES

9.1 Types of Cookies

We use the following types of cookies:

  • Essential Cookies: Required for basic functionality
  • Analytics Cookies: Help us understand usage patterns
  • Marketing Cookies: Enable targeted advertising

9.2 Cookie Management

You can control cookies through your browser settings. However, disabling cookies may limit functionality of our Services.

9.3 Do Not Track

We currently do not respond to "Do Not Track" signals from browsers.

10. CHILDREN'S PRIVACY

Our Services are not intended for children under 18 years old. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will delete it promptly.

11. INTERNATIONAL DATA TRANSFERS

Our Services are based in the United States. If you access our Services from outside the United States, your information may be transferred to, stored in, and processed in the United States, which may have different privacy laws than your country of residence.

By using our Services, you consent to the transfer of your information to the United States.

12. THIRD-PARTY LINKS

Our Services may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing personal information.

13. MARKETING AND PROMOTIONAL COMMUNICATIONS

13.1 Opt-In/Opt-Out

We may send you marketing materials and promotional communications. You can opt-out by:

  • Clicking the "unsubscribe" link in emails
  • Updating your communication preferences in your account settings
  • Contacting us directly

13.2 Service Communications

You cannot opt-out of transactional communications necessary for service delivery (account confirmations, password resets, etc.).

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Updating the "Last Updated" date
  • Sending you an email notification (for significant changes)

Your continued use of our Services following notification of changes constitutes your acceptance of the updated Privacy Policy.

15. CONTACT US

For questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:

Ash Caswell & Company
340 Sailfish Circle
Destin, Florida 32541
Phone: (850) 419-5934
Email: ashcaswellrealtor@gmail.com
Website: www.ashcaswellcompany.com

Response Time: We will respond to privacy inquiries within 10 business days.

16. FLORIDA-SPECIFIC INFORMATION

16.1 Florida Information Protection Act

We comply with the Florida Information Protection Act of 2014, which requires notification of unauthorized access to personal information.

16.2 Florida Homeowner's Association Privacy

If you provide homeowner association information, we comply with Florida Statute 720.3085 regarding HOA privacy requirements.

17. CCPA DISCLOSURE (FOR CALIFORNIA RESIDENTS)

California residents have rights under the California Consumer Privacy Act (CCPA) to:

  1. Know what personal information is collected, used, shared, or sold
  2. Delete personal information collected from you
  3. Opt-out of the "sale" of personal information
  4. Non-discrimination for exercising CCPA rights

To exercise these rights, contact us using the information in Section 15.

By using our Services, you acknowledge that you have read and understand this Privacy Policy.

Last Updated: April 14, 2026